Coach as Entrepreneur Course

Coach as Entrepreneur is a year-long course for new coaches who want to build a coaching business.

If you are a new coach and you've done your homework, you know that being trained as a coach is important to your effectiveness with clients. If you’ve graduated a coach-training program, then no doubt you embody the coaching way of being. This is only part of your journey as a coach however.

To be viable, your coaching practice must also be a coaching business.

You’ve built the body of a coach and now you need to also build the body of a businessperson.

Coach as Entrepreneur is a two-part teleclass that helps you build the body of a
businessperson so that you can turn your coaching practice into a viable coaching
business.

The course is divided into two parts. Each part takes between 3-6 months to complete depending on how frequently the class meets.  It is offered to classes with no less than 3 students and no more than 6 students.

The class is experiential with homework (readings, exercises, and practices) between each meeting. Meetings are two hours with the first hour being a discussion of the previous homework and the second hour introducing new topics.

Sample Topics for Part 1:

• Finding your signature voice as a coach
• Identifying your target market for coaching
• Reading the market and identifying opportunities
• Building and leveraging social and symbolic capital
• Crafting and telling your “Who I am” story
• Designing your business narrative and coaching offer to be compelling
• Speaking your business narrative and coaching offer
• Helping potential clients assess the value of your offer
• Building trust with potential clients
• Blending your coaching offers with other offers
• Designing your sales cycle
• Selling through enrollment
• Asking for money in compensation
• Building a public identity and a reputation that attracts potential clients
• Networking through conversations for relationship and possibility
• Doing business through conversations for action
• Building the network of support you need as a businessperson
• Addressing concerns for personal coaches (e.g., viable financial models)
• Addressing concerns for corporate coaches (e.g., addressing concerns of business clients and coaching clients through contracting)
• Working with your inner critic and other self-defeating behaviors

Sample Topics for Part 2:

• Referral strategies
• Strategies for using the Web
• Building and using mailing lists
• Promoting your business through writing and speaking
• Design of teleseminars and teleclasses
• Production of teleseminars and teleclasses
• Design of workshops and courses
• Production of workshops and courses
• Setting up an office
• Basic business accounting
• Business planning

The total cost for the course if $5000 with each part costing $2500.  Parts can be taken individually. If you enroll for both parts at the same time, you'll receive a $500 discount.

If you are interested in exploring how my Coach as Entrepreneur Course could help you build business skills and launch your coaching business, please contact me.

Thanks for your interest in my offers.

Take care,